Profession: Sales & Marketing

Industry: Sport, FMCG, Large Retail, Industrial, Media, Hardware and Health & Beauty

Location:  VIC

Salary:  $220,000 - $250,000

Availability:  4 weeks notice

This candidate is a highly experienced and strategically minded marketing leader with over a decade of success across sport, FMCG, and industrial sectors. They presented with a warm, engaging style during the behavioural interview, articulating clear examples of impact across project delivery, digital marketing, stakeholder management, and commercial growth.

Currently leading a large marketing function, they manage high-volume, cross-functional initiatives—often coordinating with every key unit across the business including PR, sales, finance, broadcast, content, and operations. Known internally for restructuring fragmented marketing and digital functions, they have implemented structured processes, reporting frameworks, and consistent delivery cadences that have significantly improved campaign quality, team accountability, and stakeholder satisfaction.

They oversee the delivery of multiple concurrent high-impact projects each year, and are regarded as a transformative leader who turned around underperforming teams through capability building, structured workflows (e.g. RASCI models), and high-performance expectations. Their marketing function now consistently hits critical campaign deadlines, from creative briefs and asset development to go-to-market execution and post-campaign reviews.

Digital and eCommerce are core strengths. In their current role, they oversee digital platforms attracting millions of monthly visitors, managing agency relationships to optimise customer journeys and performance. Previously, they led direct-to-consumer eCommerce rollouts across Asia-Pacific, including launching stores on platforms like Tmall and JD.com.

They are a passionate people leader with a clear focus on team culture and development. They’ve implemented L&D frameworks around both functional and behavioural competencies, established a team charter rooted in shared values, and driven a strong sense of belonging through rituals, offsites, and internal recognition. Their marketing team played a central role in delivering the highest attendance season on record for their organisation—demonstrating real-world impact from strategy through to execution.

Change management is a clear strength, with successful turnarounds in businesses that previously lacked structure and capability. They’ve led award-winning digital transformations by combining new systems implementation (e.g. Salesforce CRM), skill development, and stakeholder alignment. Their ability to listen, coach, and deliver structured change is a core enabler of their success.

Commercial acumen is evident across their career—from launching new product ranges in global retail environments to managing category P&Ls, pricing structures, demand forecasts, and sell-through strategies. They’ve also led stage-gated NPD processes, established investment case frameworks, and negotiated complex licensing agreements with commercial partners.

Stakeholder engagement is embedded in their leadership style, regularly liaising with creative agencies, clubs, internal business units, and executive leadership. Their performance is partially measured by internal NPS scores across functions, underlining their commitment to collaboration and service.

They follow a high cadence of structured reporting, including:

Post-campaign reviews presented to executive stakeholders

Weekly performance dashboards for ticketing and product sales

Monthly brand health and media ROI reports

Daily performance marketing updates across multiple partner organisations

Club-level reporting and fortnightly performance check-ins

This is a marketing leader who combines operational excellence, commercial strategy, digital fluency, and team empowerment to drive measurable business outcomes. Their ability to align multiple stakeholders and lead through both structure and inspiration makes them exceptionally well-suited for a senior leadership role in a fast-paced, high-accountability environment.