Profession: Sales & Marketing

Industry:

Location:  VIC

Salary:  $200,000 - $220,000

Availability:  6 weeks notice

This candidate is a highly accomplished marketing leader with a deep commercial mindset, demonstrated success in project delivery, cross-functional stakeholder engagement, and team development across global businesses. Throughout the behavioural interview, he showcased confident, clear communication and strong alignment to the success behaviours expected of a GM Marketing role.

He brings over a decade of experience driving product and portfolio growth through a commercially anchored marketing approach. He has led multiple new product development projects across global timelines, ensuring accountability and ownership within teams through structured project meetings, open feedback loops, and post-project reviews to embed continuous improvement. His digital experience, while B2B focused, includes email marketing, lifecycle content strategies, and site functionality design, such as the implementation of 'where to buy' tools.

He united a geographically and functionally dispersed team across the US, China, and Australia. Through consistent one-on-ones, weekly team sessions, and goal alignment, he fostered a cohesive and motivated team environment. His efforts led to the successful launch of a high-performing impact protection product, exceeding FY24 sales targets by 25% despite supply constraints.

Change leadership is a clear strength of his. He realigned a disengaged marketing team around pipeline and revenue metrics, integrating them into sales meetings and creating a performance-oriented culture. Within 12 months, this approach contributed to a 32% increase in marketing-generated leads and over $1M in recurring revenue.

Commercial performance is the foundation of his marketing philosophy. He believes marketing’s purpose is to directly contribute to the organisation's sales and margin outcomes. Weekly meetings begin with reviews of daily sales and pipeline dashboards, cascading KPIs from overall revenue targets down to individual and project-level goals. He consistently applies data visibility through live dashboards, tracking metrics like sales, pipeline, customer backorders, web traffic, and email performance, ensuring transparency and alignment across teams.

His stakeholder engagement extends across multiple business units including supply chain, manufacturing, compliance, finance, and commercial operations. He frequently presents to executive leadership and board members and has led strategic engagements with agencies and consultants, maintaining high standards through clear briefing and communication.

Reporting is a core discipline throughout his career—from his early sales roles to current leadership responsibilities. He employs automated live dashboards for real-time insights and supplements with structured presentations for broader business reviews and investment cases.

This candidate brings a rare balance of strategic vision and operational execution, underpinned by strong leadership, commercial awareness, and a collaborative style. He is exceptionally well-suited to a GM Marketing role where data-led decision-making, stakeholder alignment, and high-performance team culture are essential for success.