Hybrid role so your location can be Melb Syd or Bris!!
A global leader in premium consumer services is seeking an experienced and commercially astute Vice President - Consumer Sales & Marketing to lead customer acquisition, omni-channel delivery, and regional brand performance across their Asia Pacific region, with a significant % of your time focusing on Australia.
This high-impact executive role will appeal to Executive Sales and Marketing leaders with a background in travel, hospitality, logistics or any other high-touch B2C sectors who thrive in fast-moving, customer-centric environments.
About the Role
As Vice President, Consumer Sales & Marketing for the Asia Pacific region of this international and market leading brand, you will lead the strategy, performance, and execution of the consumer growth agenda across diverse markets. Reporting into the regional leadership team, you’ll own the B2C P&L and drive integrated, omni-channel sales and marketing outcomes.
Key responsibilities include:
Strategic Leadership & Commercial Planning
- Develop and lead the regional sales and marketing strategy, translating global objectives into actionable go-to-market initiatives that drive accelerated revenue growth, enhanced profitability, and market share expansion.
- Represent the consumer segment at the APAC regional leadership level, driving cross-functional alignment and regional consistency.
- Champion an organisational mindset focused on continuous improvement, innovation, and operational discipline.
- Identify and evaluate new market opportunities, emerging customer segments, and untapped product potential to accelerate regional expansion and revenue diversification.
- Translate complex market intelligence, competitor insights, and evolving consumer behaviours into actionable strategies.
- Balance centralised strategy with local responsiveness, tailoring execution for both mature and emerging markets.
- Build, scale, and empower high-performance sales and marketing teams across the APAC region, fostering a culture of excellence, accountability, and strategic impact.
- Design and implement robust commercial structures, incentive frameworks, and capability development programs to enable team effectiveness and scalability.
- Serve as a strategic coach and mentor, providing clear direction, performance feedback, and structured career development pathways.
- Lead high-performing, cross-functional sales teams across digital, telesales (inbound/outbound), field, and referral channels.
- Oversee end-to-end revenue operations, including demand forecasting, pipeline optimisation, and sales enablement strategies.
- Develop and refine pricing architectures and promotional strategies to maximise conversion, retention, and customer value.
- Drive performance optimisation through robust forecasting, conversion analytics, and sales governance frameworks.
- Maintain full P&L ownership for the B2C division, ensuring sustainable revenue growth and financial discipline across all acquisition and conversion channels.
- Deliver a seamless, best-in-class omni-channel customer experience across web, mobile, voice, and face-to-face environments.
- Drive digital transformation to support personalisation, accessibility, and consistency across all customer touchpoints.
- Own the regional B2C marketing strategy, including digital lead generation, brand positioning, campaign execution, and local activations.
- Leverage SEO/SEM, paid media, social engagement, and marketing automation to drive brand awareness, inbound volume, and customer retention.
- Champion data-driven marketing through segmentation, customer insights, CRM analytics, and journey mapping to optimise targeting and lifetime value.
- Collaborate with Product, Operations, Technology, and Finance teams to ensure cohesive execution of go-to-market strategies.
- Act as the voice of the customer (VOC), influencing product innovation and service enhancements based on real-time feedback and market insights.
- 10+ years in senior-level sales and marketing leadership, with a track record of driving B2C growth across regional or international markets.
- Proven success scaling omni-channel revenue models across digital, telesales, referral, and in-field channels.
- Experience leading B2C marketing strategies, including campaign execution, digital performance, and brand development.
- Strong leadership of distributed and culturally diverse teams across geographies.
- Industry experience in logistics, e-commerce, travel, hospitality, or other premium, high-touch consumer service sectors.
- Demonstrated ability to thrive in matrixed global environments, balancing strategic direction with hands-on execution.
- Strong strategic and commercial acumen, with the discipline to deliver performance outcomes at scale.
- Deep understanding of consumer behaviour across cultures, supported by high data fluency—CRM, analytics, attribution models, and dashboards.
- Proven track record of inspiring and developing high-performing, collaborative teams.
- Ability to adapt and lead in both mature and emerging markets.
- Familiarity with modern marketing tools and frameworks (e.g. Salesforce, HubSpot, Google Analytics) is advantageous
- Executive remuneration package of $300k - $330K (neg) plus super plus STI
- Flexibility to be based in Syd, Melb, Bris - Hybrid Role
- End-to-end ownership of consumer growth strategy in a highly respected and market leading international business
- Dynamic, region-wide scope with a focus on service excellence, innovation, and customer experience
- An opportunity to shape the next phase of growth for a premium, people-first brand
If you’re a visionary sales and marketing leader ready to make a lasting regional impact, we’d love to hear from you. Apply now to begin a confidential conversation about what could be your most rewarding move yet. Or for a confidential chat please call Louisa on 0459 991 061
Hinchen Recruitment Group is a team of experienced industry recruiters who offer a highly informative honest process, where our genuine goal is to provide a quality & valued service. One that is respectful to all & is as transparent as possible. Confidentiality is assured with all applications, with your privacy our utmost priority.
Acknowledgement of Country: Hinchen Recruitment Group pay our respects to the Traditional Owners of country throughout Australia. We pay our respects to Elder’s past and present and acknowledge the valuable contribution Aboriginal and Torres Strait Islander people make to Australian societ y.
